Tuesday, July 22, 2008
What is the status of retail in Kerala?
In Kerala, there has been an explosion in retailing in the last few years, thanks to the foreign exchange remittance by expatriates and the high salary earned by the employees of the new economy. However, it was largely an unorganised affair — except for one or two groups like Varkeys at Kochi and Spencer's at Thiruvananthapuram, and the Margin Free Market. Varkeys and Spencer's are, at best, medium-sized convenience stores, and Margin Free Markets are discount stores. These are big hits, and consequently, large stores run by individuals and small groups have begun to appear all over Kerala.
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